All right, pretty cool commercial.
Clean design, smart graphics, brief, edgy.
And for those of us who can't stand the buffering wait, bang on.
Obviously, this marketing team has brilliantly captured my attention; thus the commercial is doing its job--making me think of Verizon. But I wonder if it's in the company's best interest for its audience to associate a morally reprehensible marketing campaign like this with its own name and branding: Hate equals Verizon Wireless.
In this age, "going viral" means "being edgy." And success is a matter of viewer numbers. But using "hate" as your catchword crosses a line.
Can't we do without the hate?
Know of any other campaigns with similar strategies?
What's your opinion on the issue?